Great design starts with empathy. Conduct user research through surveys or interviews to identify pain points and preferences. Create personas to guide decisions, ensuring every element solves a problem or meets a need.
Users appreciate simplicity. Clear menus, consistent layouts, and intuitive buttons ensure frictionless navigation. Avoid overwhelming users with too many options; focus on clarity and hierarchy to make their journey smooth.
Inclusivity is crucial. Use high-contrast colors, clear typography, and keyboard navigation options. Accessibility features don’t just improve usability—they create a better experience for everyone.